There are so many brands of guitars to choose from. The list seems endless and I have to say that many of them make some fantastic instruments. The competition is strong and that’s good, it keeps the guitar building world progressive.
Not only are there a lot of brands to choose from, but also many things to take into consideration when purchasing a guitar. The brand, the shape, the woods, the sound, the look and of course the price. Sometimes you can’t actually quantify why you like a guitar – “ it just feels right”.
- Always put the player first
- Achieve our goals through better design
- Commit to perpetual improvement
- Offer genuine and unparalleled value
- Make guitars that people love to play
- Bring quality into everything